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  <title>Fundamentals of Selling :</title>
  <subTitle>customers for life through service</subTitle>
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  <namePart>Futrell, Charles</namePart>
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   <publisher>McGraw Hill</publisher>
   <dateIssued>2014</dateIssued>
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  <extent>xxxvi, 630 p. : Illust. ; 26 cm</extent>
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 <note>Using a learning-by-doing approach, this text provides students with a basic understanding of what goes on in the sales arena. Each chapter contains real-life sales challenges to increase student involvement and discussion, and there are end-of-chapter ethical dilemmas asking &quot;what would you do?&quot;</note>
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  <topic>Selling</topic>
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 <classification>658.85</classification>
 <identifier type="isbn">9781259060557</identifier>
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