buying, having, and being Solomon, Michael R. Primary Author mixed material bibliography Essex Pearson 2015 en English

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604 p. : Illust. ; 28 cm In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers. Consumer Behavior Market Surveys Consumers--Attitudes Market Surveys--Evaluation Consumer Behavior--Research 658.8342 9781292017419 e-Library Universitas Pertamina Be Global Leader 658.8342 SOL c 4522/PUP/2017 Perpustakaan Universitas Pertamina 658.8342 SOL c c.1 4525/PUP/2017 Perpustakaan Universitas Pertamina 658.8342 SOL c c.2 Consumer_Behavior_buying%252C_having%252C_and_being.jpg.jpg 1316 2017-10-25 12:57:15 2017-10-25 13:00:02 machine generated Petroleum Engineering Computer Science Civil Engineering Logistics Engineering Management Economics