Kotler, Philip Primary Author mixed material bibliography New Jersey Prentice Hall 2000 en English

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xxxii, 718 p. : Illust. ; 26 cm This text covering marketing management takes an analytical and management orientated approach. The tenth edition contains coverage of how the World Wide Web and e-commerce are altering the marketing landscape, and sections on marketing in the 21st century. Marketing Marketing--Management Consumer Behavior Internet Marketing Market Surveys Australia Europe arketing--Management New Zealand 658.8 9780130156846 e-Library Universitas Pertamina Be Global Leader 658.8 KOT m 5399/PUP/2017 Perpustakaan Universitas Pertamina 658.8 KOT m c.1 5400/PUP/2017 Perpustakaan Universitas Pertamina 658.8 KOT m c.2 Marketing_Management_10th.jpg.jpg 1715 2018-03-07 15:51:00 2018-03-07 15:51:53 machine generated