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Marketing Management
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This text covering marketing management takes an analytical and management orientated approach. The tenth edition contains coverage of how the World Wide Web and e-commerce are altering the marketing landscape, and sections on marketing in the 21st century.
Availability
| 5399/PUP/2017 | 658.8 KOT m c.1 | Perpustakaan Universitas Pertamina | Available |
| 5400/PUP/2017 | 658.8 KOT m c.2 | Perpustakaan Universitas Pertamina | Available |
Detail Information
| Series Title |
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| Call Number |
658.8 KOT m
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| Publisher | Prentice Hall : New Jersey., 2000 |
| Collation |
xxxii, 718 p. : Illust. ; 26 cm
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| Language |
English
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| ISBN/ISSN |
9780130156846
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| Classification |
658.8
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| Content Type |
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| Media Type |
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| Carrier Type |
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| Edition |
Ed. 10th
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| Subject(s) | |
| Specific Detail Info |
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| Statement of Responsibility |
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| Department(s) |
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Other version/related
No other version available
