Keegan, Warren J. Primary Author Moriarty, Sandra E. Primary Author Duncan, Thomas R. Primary Author mixed material bibliography New Jersey Prentice Hall 1995 en English

Text

xxviii, 743 p. : Illust. ; 26 cm Covering the basic principles of marketing, this text presents and explains the actual marketing plan for the Honda Accord. Integrating international marketing concepts, it includes chapters on marketing communications, personal selling, advertising, sales promotion and direct marketing. Marketing Canada 658.8 9780130163875 e-Library Universitas Pertamina Be Global Leader 658.8 KEE m 5401/PUP/2017 Perpustakaan Universitas Pertamina 658.8 KEE m c.1 marketing_keegan_owd089d8w9e2w_001.jpg.jpg 1716 2018-03-07 17:29:31 2019-02-22 09:31:32 machine generated Management