a guide to profitable decision making Nagle, Thomas T. Primary Author Holden, Reed K. Primary Author mixed material bibliography New Jersey Prentice Hall 1995 en English

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xiv, 409 p. : Illust. ; 23 cm "This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes!" "Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy." "A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization." Pricing Marketing--Decision Making 658.816 xiv,409p.:Illust e-Library Universitas Pertamina Be Global Leader 658.816 NAG s 5481/PUP/2017 Perpustakaan Universitas Pertamina 658.816 NAG s c.1 The_Strategy_and_Tactics_of_Pricing.jpg.jpg 1861 2018-05-23 10:04:05 2018-05-23 10:04:48 machine generated Logistics Engineering Management