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  <namePart>Hermawan Kartajaya</namePart>
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  <namePart>Iwan Setiawan</namePart>
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  <namePart>Yosanova Savitry</namePart>
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   <placeTerm type="text">Jakarta</placeTerm>
   <publisher>Gramedia Pustaka Utama</publisher>
   <dateIssued>2014</dateIssued>
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  <extent>xxv, 239 p. : Illust. ; 22 cm</extent>
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 <note></note>
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  <topic>Marketing</topic>
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  <topic>Pemasaran</topic>
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 <classification>658.8</classification>
 <identifier type="isbn">9786020304717</identifier>
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