text and cases Beamish, Paul W. Primary Author Morrison, Allen J. Primary Author Rosenzweig, Philip M. Primary Author Inkpen, Andrew C. Primary Author mixed material bibliography Boston McGraw Hill 2000 en English

Text

xiv, 626 p. : Illust. ; 24 cm This text focuses on how firms become and remain international in scope, and tells of their experiences as they come to grips with an increasingly competitive global environment. It is about the practice of management when a home-market perspective is not enough to achieve and sustain success. International business enterprises--Management 659.049 9780071169349 e-Library Universitas Pertamina Be Global Leader 659.049 BEA i 5264/PUP/2017 Perpustakaan Universitas Pertamina 659.049 BEA i c.1 International_Management%252C_text_and_cases.jpg.jpg 1883 2018-05-30 11:30:50 2018-05-30 11:37:47 machine generated Civil Engineering Mechanical Engineering Management