how little things can make a big difference Gladwell, Malcolm Primary Author mixed material bibliography New York Back Bay Books 2002 en English

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xii, 301 p. ; 21 cm New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics. Social Psychology Context Effects (Psychology) Contagion (Social Psychology) Causation 302 9780316346627 e-Library Universitas Pertamina Be Global Leader 302 GLA t 6375/PUP/2017 Perpustakaan Universitas Pertamina 302 GLA t c.1 The_Tipping_Point%252C_how_little_things_can_make_a_big_difference.jpg.jpg 1905 2018-06-07 12:37:49 2018-06-07 12:38:21 machine generated Computer Science Mechanical Engineering