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Competitive Advantage : creating and sustaining, superior performance



Introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service.


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3790/PUP/2017658 POR c c.1Perpustakaan Universitas PertaminaAvailable

Detail Information

Series Title
-
Call Number
658 POR c
Publisher The Free Press : New York.,
Collation
xxiv, 557 p. : Illust. ; 24 cm
Language
English
ISBN/ISSN
0684841460
Classification
658
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Specific Detail Info
-
Statement of Responsibility
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