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Marketing Strategy: planning and implementation
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This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship.
Availability
| 5834/PUP/2017 | 658.802 WAL m c.1 | Perpustakaan Universitas Pertamina | Available |
Detail Information
| Series Title |
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| Call Number |
658.802 WAL m
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| Publisher | McGraw Hill : Singapore., 1999 |
| Collation |
xxiii, 393 p. : Illust. ; 26 cm
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| Language |
English
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| ISBN/ISSN |
9780071168472
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| Classification |
658.802
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| Content Type |
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| Media Type |
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| Carrier Type |
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| Edition |
Ed. 3rd
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| Subject(s) | |
| Specific Detail Info |
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| Statement of Responsibility |
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| Department(s) |
Other version/related
No other version available
