Cravens, David W. Primary Author mixed material bibliography Boston McGraw Hill 2000 en English

Text

xvi, 752 p. : Illust. ; 24 cm This text examines the concepts and processes for gaining competitive advantage in the marketplace. It has been updated and revised to include new material and expanded treatment of topics such as market orientation, organizational learning, competing on capabilities and new organization designs. Marketing--Management Marketing--Decision Making 658.802 9780071169417 e-Library Universitas Pertamina Be Global Leader 658.802 CRA s 3949/PUP/2017 Perpustakaan Universitas Pertamina 658.802 CRA s c.1 5840/PUP/2017 Perpustakaan Universitas Pertamina 658.802 CRA s c.2 Strategic_Marketing_Cravens.jpg.jpg 1957 2018-07-04 16:45:51 2018-07-28 18:47:47 machine generated Computer Science Management Communication Science