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Strategic Marketing


This text examines the concepts and processes for gaining competitive advantage in the marketplace. It has been updated and revised to include new material and expanded treatment of topics such as market orientation, organizational learning, competing on capabilities and new organization designs.

Availability

3949/PUP/2017658.802 CRA s c.1Perpustakaan Universitas PertaminaAvailable
5840/PUP/2017658.802 CRA s c.2Perpustakaan Universitas PertaminaAvailable

Detail Information

Series Title
-
Call Number
658.802 CRA s
Publisher McGraw Hill : Boston.,
Collation
xvi, 752 p. : Illust. ; 24 cm
Language
English
ISBN/ISSN
9780071169417
Classification
658.802
Content Type
-
Media Type
-
Carrier Type
-
Edition
Ed. 6th
Subject(s)
Marketing--Management
Marketing--Decision Making
Specific Detail Info
-
Statement of Responsibility
Department(s)

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No other version available




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