Essentials of Marketing :

Essentials of Marketing : text and cases Lancaster, Geoffrey Primary Author Massingham, Lester Primary Author mixed material bibliography London McGraw Hill 1994 en English vii, 496 p. : Illust. ; 24 cm This 2nd edition covers the basic elements of the marketing mix and includes discussion on wider issues such as the place of marketing in business and associated strategic matters. It includes increased coverage of portfolio analysis and the discussion of marketing research is expanded. Marketing Marketing--Management 658.8 9780071134477 e-Library Universitas Pertamina Be Global Leader 658.8 LAN e 5631/PUP/2017 Perpustakaan Universitas Pertamina 658.8 LAN e c.1 Essentials_of_Marketing.jpg.jpg 1964 2018-07-06 10:03:43 2018-07-06 10:04:04 machine generated Management