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Essentials of Marketing : text and cases
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This 2nd edition covers the basic elements of the marketing mix and includes discussion on wider issues such as the place of marketing in business and associated strategic matters. It includes increased coverage of portfolio analysis and the discussion of marketing research is expanded.
Availability
| 5631/PUP/2017 | 658.8 LAN e c.1 | Perpustakaan Universitas Pertamina | Available |
Detail Information
| Series Title |
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| Call Number |
658.8 LAN e
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| Publisher | McGraw Hill : London., 1994 |
| Collation |
vii, 496 p. : Illust. ; 24 cm
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| Language |
English
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| ISBN/ISSN |
9780071134477
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| Classification |
658.8
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| Content Type |
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| Media Type |
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| Carrier Type |
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| Edition |
Ed. 2nd
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| Subject(s) | |
| Specific Detail Info |
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| Statement of Responsibility |
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| Department(s) |
Other version/related
No other version available
