how to create uncontested market space and make the competition irrelevant Kim, W. Chan Primary Author Mauborgne, Renée Primary Author mixed material bibliography Boston Harvard Business Review 2005 en English

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xv, 240 p. : Illust. ; 25 cm In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.--From publisher description. New Products Market segmentation 658.802 9781591396192 e-Library Universitas Pertamina Be Global Leader 658.802 KIM b 3955/PUP/2017 Perpustakaan Universitas Pertamina 658.802 KIM b c.1 Blue_Ocean_Strategy.jpg.jpg 1971 2018-07-06 11:29:40 2018-07-06 11:30:43 machine generated Mechanical Engineering Management