strategies for changing public behavior Kotler, Philip Primary Author Roberto, Eduardo L. Primary Author mixed material bibliography New York The Free Press 1989 en English

Text

xii, 401 p. : Illust. ; 25 cm Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups. Social Marketing Behavior Modification 658.8 0029184614 e-Library Universitas Pertamina Be Global Leader 658.8 KOT s 3954/PUP/2017 Perpustakaan Universitas Pertamina 658.8 KOT s c.1 Social_Marketing.jpg.jpg 1984 2018-07-11 11:05:21 2018-07-11 11:05:54 machine generated Management Communication Science