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Social Marketing : strategies for changing public behavior
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Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups.
Availability
| 3954/PUP/2017 | 658.8 KOT s c.1 | Perpustakaan Universitas Pertamina | Available |
Detail Information
| Series Title |
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| Call Number |
658.8 KOT s
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| Publisher | The Free Press : New York., 1989 |
| Collation |
xii, 401 p. : Illust. ; 25 cm
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| Language |
English
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| ISBN/ISSN |
0029184614
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| Classification |
658.8
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| Carrier Type |
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| Edition |
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| Specific Detail Info |
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| Statement of Responsibility |
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Other version/related
No other version available
