Meeting of the Minds shows managers how they can create dynamic, market-based decision-making mechanisms that lead to competitive advantage. It offers a new strategic approach to marketing based on the simple principle that market leadership is attained by transforming information into shared knowledge. This book is a must-read for anyone with a stake in his or her organization's ambitions for market leadership: marketers, CIOs, strategic planners, R & D and product development managers, knowledge managers, CFOs, as well as managers in the public sector.