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Consumer Behaviour
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Using real-world examples, this book considers different consumers around the world and how their consumption behaviours differ. It highlights the impact of the digital world on consumer behaviour, and how it has created a borderless marketplace.
Availability
| 6529/PUP/2018 | 658.8342 NOE c c.1 | Perpustakaan Universitas Pertamina | Available |
Detail Information
| Series Title |
Basics Marketing 01
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|---|---|
| Call Number |
658.8342 NOE c
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| Publisher | AVA Academa : Singapore., 2009 |
| Collation |
175 p. : Illust. ; 24 cm
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| Language |
English
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| ISBN/ISSN |
9782940373840
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| Classification |
658.8342
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| Content Type |
-
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| Media Type |
-
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| Carrier Type |
-
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| Edition |
-
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| Subject(s) | |
| Specific Detail Info |
-
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| Statement of Responsibility |
-
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| Department(s) |
Other version/related
No other version available
