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  <title>The Game-Changer :</title>
  <subTitle>how you can drive revenue and profit growth with innovation</subTitle>
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  <namePart>Lafley, Alan G.</namePart>
  <role>
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  <namePart>Charan, Ram</namePart>
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   <placeTerm type="text">New York</placeTerm>
   <publisher>Crown publishers</publisher>
   <dateIssued>2008</dateIssued>
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  <languageTerm type="text">English</languageTerm>
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  <extent>xii, 336 p. : Illust, ; 25 cm</extent>
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 <note>We live in a world of unprecedented change and increasing global competitiveness. Innovation in this world is the best, arguably the only, way to win. Innovation is the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis. Through eye-opening stories, Procter &amp; Gamble CEO Lafley and management consultant Charan show how P &amp; G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers.</note>
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 <subject authority="">
  <topic>Management</topic>
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  <topic>Leadership</topic>
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 <subject authority="">
  <topic>Organizational Effectiveness</topic>
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 <subject authority="">
  <topic>Creative Ability in Business</topic>
 </subject>
 <subject authority="">
  <topic>Corporations--Growth</topic>
 </subject>
 <subject authority="">
  <topic>Procter &amp; Gamble Company</topic>
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 <classification>658.4092</classification>
 <identifier type="isbn">9780307381736</identifier>
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  <physicalLocation>e-Library Universitas Pertamina Be Global Leader</physicalLocation>
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  <departmentName>Mechanical Engineering</departmentName>
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