We live in a world of unprecedented change and increasing global competitiveness. Innovation in this world is the best, arguably the only, way to win. Innovation is the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis. Through eye-opening stories, Procter & Gamble CEO Lafley and management consultant Charan show how P & G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers.