dispelling the myths, uncovering the opportunities Davenport, Thomas H. Primary Author mixed material bibliography Boston Harvard Business Review 2014 en English

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ix, 228 p. : Illust. ; 25 cm When the term 'big data' first came on the scene, bestselling author Tom Davenport (Competing on Analytics, Analytics at Work) thought it was just another example of technology hype. But his research in the years that followed changed his mind. Now, in clear, conversational language, Davenport explains what big data means--and why everyone in business needs to know about it. Big Data at Work covers all the bases: what big data means from a technical, consumer, and management perspective; what its opportunities and costs are; where it can have real business impact; and which aspects of this hot topic have been oversold. Data Mining Big Data 658.4038 9781422168165 e-Library Universitas Pertamina Be Global Leader 658.4038 DAV b 3471/PUP/2017 Perpustakaan Universitas Pertamina 658.4038 DAV b c.1 61Aa28rHaVL._SX331_BO1%252C204%252C203%252C200_.jpg.jpg 2184 2018-07-20 15:34:05 2018-07-30 17:51:03 machine generated Computer Science Logistics Engineering Management Communication Science