translating strategy into action Kaplan, Robert S. Primary Author Norton, David P. Primary Author mixed material bibliography Boston Harvard Business School 1996 en English

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xi, 322 p. :Illust. ; 24 cm "Here is the book - by the recognized architects of the Balanced Scorecard - that shows how managers can use this revolutionary tool to mobilize their people to fulfill the company's mission. More than just a measurement system, the Balanced Scorecard is a management system that can channel the energies, abilities, and specific knowledge held by people throughout the organization toward achieving long-term strategic goals. Kaplan and Norton demonstrate how senior executives in industries such as banking, oil, insurance, and retailing are using the Balanced Scorecard both to guide current performance and to target future performance. They show how to use measures in four categories - financial performance, customer knowledge, internal business processes, and learning and growth - to align individual, organizational, and cross-departmental initiatives and to identify entirely new processes for meeting customer and shareholder objectives. The authors also reveal how to use the Balanced Scorecard as a robust learning system for testing, gaining feedback on, and updating the organization's strategy. Finally, they walk through the steps that managers in any company can use to build their own Balanced Scorecard. The Balanced Scorecard provides the management system for companies to invest in the long term - in customers, in employees, in new product development, and in systems - rather than managing the bottom line to pump up short-term earnings. It will change the way you measure and manage your business" Strategic Planning Industrial productivity Employee Motivation Organizational Effectiveness Organizational effectiveness--Evaluation Industrial productivity--Measurement Balanced scorecard (Management) Goal setting in personnel management 658.4012 9780875846514 e-Library Universitas Pertamina Be Global Leader 658.4012 KAP b 5647/PUP/2017 Perpustakaan Universitas Pertamina 658.4012 KAP b c.2 3516/PUP/2017 Perpustakaan Universitas Pertamina 658.4012 KAP b c.1 The_Balanced_Scorecard.jpg.jpg 2186 2018-07-20 15:42:10 2018-08-23 14:41:47 machine generated Logistics Engineering Management