Consumer Behavior and Marketing Strategy

Consumer Behavior and Marketing Strategy Peter, J. Paul Primary Author Olson, Jerry C. Primary Author mixed material bibliography Singapore McGraw Hill 1999 en English xxv, 545 p. : Illust ; 26 cm rovides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The 'Wheel of Consumer Analysis' helps the reader understand how consumer affect and cognition, consumer behaviour, consumer environment, and marketing strategy interact. Marketing Consumer Behavior Europe 658.8342 9780071167031 e-Library Universitas Pertamina Be Global Leader 658.8342 PET c 4232/PUP/2017 Perpustakaan Universitas Pertamina 658.8342 PET c c.1 consumer.jpg.jpg 2229 2018-07-23 20:03:10 2020-01-16 14:25:59 machine generated Management Communication Science