Cases in Public Relations Management :

Cases in Public Relations Management : the rise of sosial media and activism Swann, Patricia Primary Author mixed material bibliography New York Routledge 2014 en English xii, 592 p. : Ilust. ; 24 cm Developed for advanced students in public relations, 'Cases in Public Relations Management' uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Public relations--Management 659.2 9780415517713 e-Library Universitas Pertamina Be Global Leader 659.2 SWA c 6559/PUP/2018 Perpustakaan Universitas Pertamina 659.2 SWA c c.1 Cases_in_Public_relations_management.jpg.jpg 2304 2018-07-26 16:24:57 2018-07-28 11:46:09 machine generated Communication Science