how to use social media, online video, mobile applications, blogs, news releases & viral marketing to reach buyers directly Scott, David Meerman Primary Author mixed material bibliography New Jersey John Wiley & Sons 2013 en English

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xxiii, 439 p. : Illust ; 23 cm Offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales, showing how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Marketing--Management Internet Marketing Public Relations Internet in public relations 658.872 9781118488768 e-Library Universitas Pertamina Be Global Leader 658.872 SCO n 6201/PUP/2017 Perpustakaan Universitas Pertamina 658.872 SCO n c.1 cover_new_rules.jpg.jpg 2341 2018-07-27 13:14:39 2018-07-29 18:52:20 machine generated Management