The corporate and the social are crucial themes of our times. In the first decade of the 21st century, both individual lives and society were shaped by capitalist crisis and the rise of social media. But what marks the distinctively social character of 'social media'? And how does it relate to the wider social and economic context of contemporary capitalism? The concept of Corporate Social Responsibility (CSR) is based on the idea that a socially responsible capitalism is possible; this suggests that capitalist media corporations can not only enable social interaction and cooperation but also be socially responsible. This book provides a critical and provocative perspective on Corporate Social Responsibility (CSR) in media and communication industries.