Harvard Business Review on Brand Management

Harvard Business Review on Brand Management Harvard Business Review Primary Author mixed material bibliography Boston Harvard Business School 1999 en English v, 204 p. : Illust. ; 21 cm Annotation Leading Minds and Landmark Ideas In An Easily Accessible FormatFrom the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, The Harvard Business Review Paperback Series delivers the fundamental information today's professionals need to stay competitive in a fast-moving world. With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. Harvard Business Review on Brand Managementprovides the latest strategies for maximizing the value of your brands and products. A Harvard Business Review Paperback. Brand name products 658.827 9781578511440 e-Library Universitas Pertamina Be Global Leader 658.827 HAR h 6316/PUP/2017 Perpustakaan Universitas Pertamina 658.827 HAR h c.1 Harvard_Business_Review_on_Brand_Management.jpg.jpg 2390 2018-07-29 12:50:23 2019-11-20 16:21:09 machine generated Management