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Marketing Channels
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Emphasizing the importance of strategic decision-making, this text explores the modern challenges of marketing through electronic means, such as the Information Superhighway. It uses a full complement of pedagogical aids to illustrate and explain the latest developments.
Availability
| 3534/PUP/2017 | 658.84 BER m c.1 | Perpustakaan Universitas Pertamina | Available |
Detail Information
| Series Title |
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| Call Number |
658.84 BER m
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| Publisher | John Wiley & Sons, Inc : New York., 1996 |
| Collation |
xvi, 663 p. : Illust. ; 25 cm
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| Language |
English
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| ISBN/ISSN |
9780471577485
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| Classification |
658.84
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| Edition |
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| Statement of Responsibility |
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Other version/related
No other version available
