Getting named a best place to work is a passionate quest for those employers that are confident in their employer-of-choice strategies. But the competition is fierce, and failure can be crushingespecially when expectations are unrealistic. This book takes readers through the ins-and-outs of best-place-to work lists. Dozens of case study examples provide insights into what winning and "hopeful" companies are doing to be recognized as the best of the best, and what every organization should look at before embarking on this mammoth adventure.