integrating product, sales, and service Cespedes, Frank V. Primary Author mixed material bibliography Boston Harvard Business School 1995 en English

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xxvii, 307 p. : Illust. ; 24 cm Companies today have the capability to develop higher quality products and services faster than ever before. Advances in production quality, cycle time, supply chain arrangements, and customer information - all radical improvements in "upstream" efforts to serve the customer - have altered business competition. Concurrent Marketing is the first book to show why this competitive environment demands a new, more Marketing--Management Sales Management 658.8 e-Library Universitas Pertamina Be Global Leader 658.8 CES c 3544/PUP/2017 Perpustakaan Universitas Pertamina 658.8 CES c c.1 Concurrent_Marketing_integrating_product%252C_sales%252C_and_service.jpg.jpg 2518 2018-08-02 11:56:06 2018-08-06 14:52:11 machine generated Management Communication Science