APA Style
Cespedes, Frank V.. (1995).
Concurrent Marketing: integrating product, sales, and service .
Boston:
Harvard Business School.
Chicago Style
Cespedes, Frank V..
Concurrent Marketing: integrating product, sales, and service.
Boston:
Harvard Business School,
1995.
Text.
MLA Style
Cespedes, Frank V..
Concurrent Marketing: integrating product, sales, and service.
Boston:
Harvard Business School,
1995.
Text.
Turabian Style
Cespedes, Frank V..
Concurrent Marketing: integrating product, sales, and service.
Boston:
Harvard Business School,
1995.
Print.