teknik mempersiapkan rencana pemasaran secara menyeluruh dan terpadu, berikut penerapan operasionalnya demi pencapaian yang optimal McDonald, Malcolm Primary Author Purwati Pudjiastuti Translator mixed material bibliography Jakarta PPM 1991 id Indonesia

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xv, 260 p. : Illust. ; 24 cm "In this thoroughly updated fourth edition, McDonald has brought Marketing Plans: How to Prepare Them, How to Use Them, into the twenty-first century, including new material on key growth areas such as key account management and electronic marketing." "In this text, one of the world's leading marketing educators takes the reader through the whole process of marketing planning - from the initial assessment of a company's business plan, to the steps necessary to ensure a company achieves its profit targets." Marketing Marketing--Management Business Forecasting Marketing--Planning 658.802 e-Library Universitas Pertamina Be Global Leader 658.802 DON r 6090/PUP/2017 Perpustakaan Universitas Pertamina 658.802 DON r c.1 rp.jpg.jpg 3639 2018-11-14 15:45:19 2018-11-14 15:46:02 machine generated