strategy, implementation and practice Chaffey, Dave Primary Author Ellis-Chadwick, Fiona Primary Author mixed material bibliography Harlow Pearson Education Limited 2016 en English

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xxvii, 702 p. : Illust. ; 27 cm "In its fifth edition, 'Digital marketing' (previously 'Internrt marketing') provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. 'Digital marketing' links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understands digital marketing in the real world."--The cover back. Internet Marketing Digital Marketing Pemasaran Digital 658.872 9781292077611 e-Library Universitas Pertamina Be Global Leader 658.872 CHA d 6938/PUP/2018 Perpustakaan Universitas Pertamina 658.872 CHA d c.1 51PO2O9KSKL._SX366_BO1%252C204%252C203%252C200_.jpg.jpg 3670 2018-11-15 14:54:20 2018-11-16 15:24:36 machine generated