people, technology, strategy Wirtz, Jochen Primary Author Lovelock, Christopher H. Primary Author mixed material bibliography New Jersey World Scientific Publishing 2016 en English

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xvii, 783 p. : Illust. ; 28 cm "Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples."--Publisher's website. Marketing--Management Service Industries--Marketing Relationship Marketing Professions--Marketing Customer services--Marketing 658.8 97781944659011 e-Library Universitas Pertamina Be Global Leader 658.8 WIR s 7004/PUP/2018 Perpustakaan Universitas Pertamina 658.8 WIR s c.1 Service_Marketing.jpg.jpg 3739 2018-11-21 12:49:44 2018-11-22 10:02:37 machine generated