Record Detail

Advanced Search
Image of Service Marketing : people, technology, strategy

Text

Service Marketing : people, technology, strategy


"Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples."--Publisher's website.

Availability

7004/PUP/2018658.8 WIR s c.1Perpustakaan Universitas PertaminaAvailable

Detail Information

Series Title
-
Call Number
658.8 WIR s
Publisher World Scientific Publishing : New Jersey.,
Collation
xvii, 783 p. : Illust. ; 28 cm
Language
English
ISBN/ISSN
97781944659011
Classification
658.8
Content Type
-
Media Type
-
Carrier Type
-
Edition
Ed. 8th
Subject(s)
Marketing--Management
Service Industries--Marketing
Relationship Marketing
Professions--Marketing
Customer services--Marketing
Specific Detail Info
-
Statement of Responsibility
Department(s)
-

Other version/related

No other version available




Information

RECORD DETAIL

Back To PreviousXML DetailCite this