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Service Marketing : people, technology, strategy
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This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.
Availability
| 6965/PUP/2018 | 658.8 LOV s c.1 | Perpustakaan Universitas Pertamina | Available |
Detail Information
| Series Title |
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| Call Number |
658.8 LOV s
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| Publisher | Pearson : Boston., 2011 |
| Collation |
648 p. : Illust. ; 28 cm
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| Language |
English
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| ISBN/ISSN |
9780273756064
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| Classification |
658.8
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| Content Type |
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| Media Type |
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| Carrier Type |
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| Edition |
Ed. 7th
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| Subject(s) | |
| Specific Detail Info |
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| Statement of Responsibility |
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| Department(s) |
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Other version/related
No other version available
