"The book shows students how to asses the contexts within which different research methods may be used and how they should be implemented. It covers both quantitative and qualitative research and examines the significance of this very distinction. In an accessible and student-friendly manner, the book shows students how to go about doing their own research projects and how to write up their research. The book contains up-to-date empirical research examples, providing a text which carefully mixes theoretical issues with practical applications." "Social Research Methods is well structured and easy to navigate with numerous real life examples and student learning aids including start of chapter guides, practical tips, checklists, review questions, and web links."--Jacket.