Albarran, Alan B. Editor Chan-Olmsted, Sylvia M. Editor Wirth, Michael O. Editor mixed material bibliography New York Routledge 2018 en English

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xix, 476 p. : Illust. ; 26 cm The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data. Mass Media--Economic Aspects Mass Media--Management R 302.23068 9781138729315 e-Library Universitas Pertamina Be Global Leader R 302.23068 ALB h 7188/PUP/2018 Perpustakaan Universitas Pertamina R 302.23068 ALB h c.1 8853/PUP/2019 Perpustakaan Universitas Pertamina R 302.23068 ALB h c.2 8854/PUP/2019 Perpustakaan Universitas Pertamina R 302.23068 ALB h c.3 Handbook_Of_Media_Management_And_Economics.jpg.jpg 3902 2018-12-11 11:52:08 2022-06-08 13:59:21 machine generated