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  <title>The Handbook of Media Audiences</title>
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   <publisher>John Wiley &amp; Sons</publisher>
   <dateIssued>2014</dateIssued>
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  <extent>xiii, 540 p. ; 25 cm.</extent>
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 <note>&quot;This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.-Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field&quot;</note>
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  <topic>Mass Media- Audiences</topic>
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