Klein, Naomi Primary Author mixed material bibliography New York Picador 2009 en English

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xli, 502 p. : Illust. ; 21 cm First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement. Klein employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing--and the powerful potential of a growing activist movement. As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe--witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy--a new generation has begun to battle consumerism with its own best weapons. In this frontline report on that battle, we learn how the Nike swoosh has changed from an athletic status symbol to a metaphor for sweatshop labor, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads. Brand Name Products--Management Social Change International business enterprises--Political aspects Brand name products--Public opinion International business enterprises--Public opinion Radicalism Conflict of generations Brand name products--Valuation--Management 338.88 9780312429270 e-Library Universitas Pertamina Be Global Leader 338.88 KLE n 7370/PUP/2019 Perpustakaan Universitas Pertamina 338.88 KLE n c.1 No_space%252C_No_Choice%252C_No_Jobs%252C_No_Logo.jpg.jpg 4084 2019-05-29 15:04:37 2025-06-20 15:56:52 machine generated