The Sports Event Management and Marketing Playbook

The Sports Event Management and Marketing Playbook Supovitz, Frank Primary Author Goldwater, Robert Primary Author mixed material bibliography New Jersey John Wiley & Sons 2014 en English xxi, 488 p. : Illust. ; 25 cm As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and a fill an arena. Sports--Economic aspects Sports--Marketing Sports administration 796.0688 9781118244111 e-Library Universitas Pertamina Be Global Leader 796.0688 SUP s 7486/PUP/2019 Perpustakaan Universitas Pertamina 796.0688 SUP s c.1 The_sports_event_management_and_marketing_playbook.jpg.jpg 4123 2019-06-18 13:48:40 2019-06-18 13:49:33 machine generated