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Event Marketing : how to successfully promote events, festivals, conventions, and expositions : Second Edition



This book offers a complete set of tools, strategies, and best practices for designing every phase of a successful, integrated marketing campaign for any event - from small conferences and expositions to gint fairs and festivals.


Availability

7905/PUP/2019658.45 PRE e c.1Perpustakaan Universitas PertaminaAvailable

Detail Information

Series Title
-
Call Number
658.45 PRE e
Publisher John Wiley & Sons : Canada.,
Collation
xix, 300 p. : Illust. ; 24 cm.
Language
English
ISBN/ISSN
9780470891070
Classification
658.45
Content Type
-
Media Type
-
Carrier Type
-
Edition
Ed. 2nd
Subject(s)
Specific Detail Info
-
Statement of Responsibility
Department(s)

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