business, technology, society Laudon, Kenneth C. Primary Author Traver, Carol Guercio Primary Author mixed material bibliography Essex Pearson 2015 en English

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905 p. : Illust. ; 26 cm E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline. The market-leading text for e-commerce This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. Teaching and Learning Experience This program will provide a better teaching and learning experience-for both instructors and students. *Comprehensive Coverage Facilitates Understanding of the e-Commerce Field: In-depth coverage of technology change, business development, and social issues gives students a solid framework for understanding e-commerce. *Pedagogical Aids Help Students See Concepts in Action: Infographics, projects, and real-world case studies help students see how the topics covered in the book work in practice. Information Technology Internet Marketing Electronic Commerce 658.872 9781292076317 e-Library Universitas Pertamina Be Global Leader 658.872 LAU e 8031/PUP/2019 Perpustakaan Universitas Pertamina 658.872 LAU e c.1 E-commerce_2015.jpg.jpg 4333 2019-08-16 12:56:08 2019-08-16 13:12:17 machine generated