David, A. Primary Author Aaker Primary Author mixed material bibliography New York John Wiley & Sons, Inc 1995 en English

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xv, 379 pages : illustrations ; 24 cm Now in its fourth edition, Developing Business Strategies will help you move beyond reactive problem solving and into the development of a strategic vision for your business. While retaining all the qualities that made the first three editions so successful, this Fourth Edition of Developing Business Strategies incorporates the latest thinking on such recent topics as economic value analysis, total quality management, the virtual corporation, competitor image and personality, exchanging assets and skills, the borderless organization, and re-engineering. New material has also been added on quality function deployment, brand extension strategies, strategic questions, strategic vision and opportunism, strategic alliances, the distinction between pioneering and preemptive strategies, and the danger of "planning without soul." Strategic planning. Strategische Planung Marketing -- Management. 658.4012 9780471118145 e-Library Universitas Pertamina Be Global Leader 658.4012 DAV d 8210/PUP/2019 Perpustakaan Universitas Pertamina 658.4012 DAV d c.1 0745662285_No20_DBS270522.jpg 4488 2019-09-23 13:12:13 2022-05-27 14:59:23 machine generated