McStay, Andrew Primary Author mixed material bibliography New York Palgrave Macmillan 2016 en English

Text

viii, 221 pages : illust.; 24 cm This new edition continues to shape, interrogate, theorise, understand, connect different practices, contextualize and generate patterns from both the history and practice of digital advertising, and the ways that this connects with its environment. Digital media. Advertising -- Digitization. 659.144 9781137494344 e-Library Universitas Pertamina Be Global Leader 659.144 MCS d 8262/PUP/2019 Perpustakaan Universitas Pertamina 659.144 MCS d c.1 8264/PUP/2019 Perpustakaan Universitas Pertamina 659.144 MCS d c.2 51sZsOga3BLdgital_advertising_mcstay.jpg.jpg 4537 2019-10-14 11:18:09 2022-04-18 14:26:44 machine generated