how to create products and services customers want Osterwalder, Alexander Primary Author Pigneur, Yves Primary Author Bernarda, Greg Primary Author Smith, Alan Primary Author Papadakos, Patricia Illustrator mixed material bibliography New Jersey John Wiley & Sons 2014 en English

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xxv, 290 p. : Illust. ; 19 cm The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. Business Planning Strategic Planning Quality Control Customer services--Management Customer Relations 658.4012 9781118968055 e-Library Universitas Pertamina Be Global Leader 658.4012 OST v 1765/PUP/2016 Perpustakaan Universitas Pertamina 658.4012 OST v c.1 9240/PUP/2020 Perpustakaan Universitas Pertamina 658.4012 OST v c.2 9241/PUP/2020 Perpustakaan Universitas Pertamina 658.4012 OST v c.3 50110087 Perpustakaan Universitas Pertamina 658.4012 OST v c.4 Value_Proposition_Design%252C_how_to_create_products_and_services_customers_want.jpg.jpg 456 2017-02-21 15:39:41 2023-11-02 18:08:10 machine generated Computer Science Environmental Engineering Management Economics