APA Style

Osterwalder, Alexander, Pigneur, Yves, Bernarda, Greg, Smith, Alan, Papadakos, Patricia. (2014). Value Proposition Design : how to create products and services customers want . New Jersey: John Wiley & Sons.

Chicago Style

Osterwalder, Alexander, Pigneur, Yves, Bernarda, Greg, Smith, Alan, Papadakos, Patricia. Value Proposition Design : how to create products and services customers want. New Jersey: John Wiley & Sons, 2014. Text.

MLA Style

Osterwalder, Alexander, Pigneur, Yves, Bernarda, Greg, Smith, Alan, Papadakos, Patricia. Value Proposition Design : how to create products and services customers want. New Jersey: John Wiley & Sons, 2014. Text.

Turabian Style

Osterwalder, Alexander, Pigneur, Yves, Bernarda, Greg, Smith, Alan, Papadakos, Patricia. Value Proposition Design : how to create products and services customers want. New Jersey: John Wiley & Sons, 2014. Print.