Marketing and Mobile Financial Services :
a Global Perspective on Digital Banking Consumer Behaviour
Shaikh, Aijaz A.
Editor
Karjaluoto, Heikki
Editor
mixed material
bibliography
London ; New York, N.Y.
Routledge
2019
en
English
xvi, 295 p. : illust. ; 24 cm
Routledge studies in marketing.
This book discusses the evolution, growth and future of mobile financial services (MFS) as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular.
Banks and banking, Mobile
Banks and banking, Mobile -- Marketing
332.10688
9780815386940
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